THE JOURNEY BEHIND THE WORK
360 BAM was built through real businesses, real risks and real reinvention.
Antonio “Tone” Barnes did not learn business from one industry or one playbook. He learned it by helping build brands, launching ventures, solving operational problems and adapting when the next chapter demanded something stronger.
The foundation
The journey began with Lady Di’s Bakery, where branding, promotion and business development became hands-on lessons—not abstract ideas.
Travel and experiences
Vacay On Layaway introduced a more accessible approach to travel planning and payments, while Fiesta In Ecstasy expanded the work into events and experience management.
Music and media
Co-founding AB Music Group extended the ecosystem into artist branding, music production, content strategy and the business infrastructure behind creative talent.
Hospitality and operations
From co-founding Tavern On Lagrange to restaurant consulting, the work grew beyond promotion into customer experience, technology, operations and business performance.
360 BAM is born
During the pandemic, separate skills and ventures came together as 360 Branding & Marketing—a full-service company created to help organizations survive, adapt and grow.
The evolution
360 BAM became 360 Brand Advancement & Management, reflecting what the company had already become: a partner that builds, advances, manages and scales brands through strategy, creativity, technology and execution.
THE POINT OF VIEW
We believe accountability creates better strategy.
Growth comes from being honest about what is working, what is broken and what must change. 360 BAM exists to help leaders turn that clarity into execution.
Antonio “Tone” Barnes
Founder, 360 BAM
Your next chapter deserves more than a vendor.
It deserves a partner capable of seeing the full board.
Build the Next Chapter